Spring inspirations & new designer looks – Breuninger launches innovative brand campaign and presents the latest fashion collections in virtual worlds

The fashion and lifestyle company Breuninger is once again positioning itself as the multi-channel destination for premium and luxury fashion with a contemporary, innovative and digital campaign production and story. To kick off the Spring/Summer 2022 season, an integrated campaign was developed with two different versions tailored to target groups in the countries of Germany, Austria and Switzerland at one of the top virtual production studios. Inspiration, identity and unity are reflected in the two… Source: RealWire

A. Lange & Söhne at Watches and Wonders 2022

Devotion to the highest standards connects people who call a watch from A. Lange & Söhne their own with those who create them. This is also evident in the four novelties that the Saxon manufactory will present to the public from 30 March to 5 April 2022 at the Geneva Watches and Wonders watch fair, on the Lange Experience Hub as its own platform, and at customer events worldwide. The RICHARD LANGE watch family… Source: RealWire

Breuninger becomes president of the IADS

IADS – International Association of Department Stores Stuttgart, 8 December 2021 Holger Blecker, the CEO of the fashion and lifestyle company Breuninger, has been elected as the new president of the International Association of Department Stores, IADS. This international association promotes a strong and future-oriented retail sector and is the oldest association of department stores worldwide, founded in 1928. The 62nd General Assembly of the IADS elected Breuninger CEO Holger Blecker as its new president… Source: RealWire

Breuninger expands to Poland

Internationalisation and online business After Austria (2017) and Switzerland (2019), Breuninger is now expanding to Poland in October 2021 and thereby delivering the beautiful things in life to a non-German speaking country for the first time. The planned launch of the new online shop www.breuninger.com/pl for Germany’s neighbouring country is another fundamental step towards internationalisation and part of the ambitious growth strategy pursued by the fashion and lifestyle company. With several hundred million visitors per… Source: RealWire

A change in the Breuninger company management

Prof. Michael Cesarz succeeds Ulrich Wölfer as new Chief Real Estate Officer Stuttgart, 8 October 2021 A change in the company management of the fashion and lifestyle company Breuninger: Starting 1 December 2021, Prof. Michael Cesarz has been appointed as the new Chief Real Estate Officer in the Breuninger company management. He will replace Ulrich Wölfer, who is leaving the company at his own request. With Prof. Michael Cesarz, who obtained his degree in architecture… Source: RealWire

Breuninger: Carsten Hendrich is named Chief Brand Officer

Strengthening the brand strategy Stuttgart, 28 September 2021 In the future, Breuninger will concentrate its brand expertise even more strongly. As Chief Brand Officer (CBO), Carsten Hendrich will be responsible for Breuninger’s brand strategy starting 18 October 2021. He reports directly to Breuninger CEO Holger Blecker. In order to advance the marketing issues of brand strategy, creative content, emotional branding, cross-channel and digital brand marketing, Breuninger plans to more effectively bundle together its brand divisions… Source: RealWire

Breuninger presents the autumn/winter highlights for 2021

Virtual season opening with “Shop the Look” Stuttgart, 9 September 2021 – Last weekend, the fashion and lifestyle company Breuninger launched the autumn/winter season 2021 in its flagship store in Düsseldorf featuring the latest fashion trends. The virtual season kick-off will follow with the second edition of the online format “Shop the Look” on Thursday, 9 September 2021. The venue for the digital shopping tour is the Mercedes-Benz Museum in Stuttgart. This digital event will… Source: RealWire

Breuninger appoints managing directors for the Munich and Luxembourg houses

Post-merger integration process moves forward Stuttgart, 1 September 2021 After a successful merger this July, the Stuttgart-based fashion and lifestyle company Breuninger launched the next steps of the integration process for KONEN Bekleidungshaus GmbH & Co. KG. Starting in autumn 2021, the two former KONEN fashion houses in Munich and Luxembourg will be led by newly appointed managing directors. The new team for the acquired houses, Konen Munich and Bram Luxembourg, is beginning to take… Source: RealWire